Olympic Trademark Rules. The brazilian olympic act (law 12,035/09), which extends legal protection to all properties associated with the rio 2016 olympic and paralympic games. Olympic and paralympic committee sued puma se on various grounds including unfair competition, trade mark infringement, and deceptive trade.

The united states olympic committee (usoc) and the international olympic committee (ioc) are cracking down on u.s. Olympic committee wants to control almost all uses of the term olympics and related trademarks.